AIRTRAN milwaukee event
To promote AirTran Airways’ involvement in the Milwaukee community, and to thank the city for their support, AirTran held a special event at the Milwaukee Museum of Art. Because the event was held at an artistic venue, our approach was to involve Milwaukee’s art community. We put out a call for art students to create their best interpretation of AirTran’s Milwaukee route map. The event’s attendees voted on the work submitted and the winner received free AirTran Airways tickets.